MW Insulation is excited to announce our listing on NBS Source to increase our reach with specifiers.
MW Insulation is the latest manufacturer to join NBS, listing our Supaphen Phenolic Pipe Insulation and Supaphen HD Pipe Supports products on NBS Source, the highly successful manufacturer product platform.
With specifiers a key audience to the platform and increasingly requiring information digitally, we decided to add Source to our specifier marketing mix.
With first-class product credentials to our name, we wanted to find a way of raising our business profile amongst built environment professionals and chose NBS Source to target specifiers looking for best-in-class product and specification data when working on construction projects.
Furthermore, NBS Source provides MWI with the ability to build and maintain relationships with specifiers throughout the whole construction journey, resulting in a much smoother and more collaborative process. A proposition that can help save valuable time and resources to time-strapped specifiers and increase the likelihood of a product being selected.
Steve Renney, Managing Director, MW Insulation adds, “We’re a customer-focused business and we had become increasingly aware of the frustrations faced by specifiers in trying to make informed decisions. Being on Source makes it so much easier for them. Detailed information about products can be easily found, compared, and understood in a way that hasn’t been seen before.
“In addition, the fact that our Supaphen Pipe Supports products can be listed in NBS Chorus is also a bonus. That way we know we’re in the heart of the project specification process, where decisions are being made, and offers us yet another route to market.”
Commenting on MW Insulation becoming a NBS manufacturer partner, Lee Jones, Head of Manufacturer Solutions, NBS says, “Specifiers want to make better and more informed decisions, and by having MW Insulationlisted on Source, this will make their lives easier. By giving specifiers access to the data they need, they can make accurate, direct comparisons, allowing them to be more decisive when choosing products and reducing the risk of mistakes.
He adds, “The full power of digital can only be unlocked through collaboration, and manufacturers such as MW Insulation can now be involved. This is an important step in having a more structured approach to record-keeping and information management and promotes the ‘Golden Thread of Information’, which all manufacturers should be striving for.”
Mike Whelan, Technical Director, MW Insulation, further adds,“Digital construction is now the future and the number of specifiers that are choosing to work in this way is growing by the day. We recognise the importance of specifiers being able to find our products at crucial stages of the construction journey, and being a part of NBS Source gives us peace of mind that we’re available to them when it matters most.”
View MW Insulation’s Supaphen Phenolic Pipe Insulation and Supaphen HD Phenolic Pipe SupportsNBS Source product listing here:
For further information contact Mike Whelan, Technical Director or Steve Renney, Managing Director on 0161 877 1608.